The face behind the name — ERIN FRED.
To be honest, I never thought that I'd be working independently with small businesses, but it all makes sense when I look back at my upbringing. I grew up riding along with my dad in his truck, carrying around pool equipment and supplies, and tagging along from home to home to help clean people's pools and spas. I remember spending late afternoons sticking address labels on hundreds of postcards and flyers with my dad, thinking about how I would word or design things differently.
As a kid, I remember passing by restaurants and shops thinking, "Why would they brand their shop like that? Why would they design their interiors that way when they could be doing so much more?!" I always knew I had a knack for business and design, but I didn't know what that would look like in terms of a career, nonetheless expect it to lead me on my own journey of entrepreneurship.
After graduating from Pepperdine University with a degree in Integrated Marketing Communications and a minor in Spanish (fun fact: I speak four languages), as well as working in a variety of capacities in marketing, I noticed an increasing need for digital marketing help for local shops and brands. I also couldn't ignore the longing to start my own business and curiosity to see where it'd take me, so I finally made the jump in April 2017.
Since then, I’ve had the chance to partner with clients across multiple industries such as construction, software, and bridal to name a few, offering sustainable digital marketing and project management services to assist business owners and in-house teams with ongoing marketing operations.